Submitted by Melissa Howsam — Correspondent
Putting the happy in hale is, well, Happy & Hale the fresh-off-the-presses veggie-juice brainchild of Chief Inspiration Officer/founder Tyler Helikson, co-operated with Juice Man/Community-Engagement Engineer Matt Whitley (aka the guy manning the company trike and giving out free hugs the healthful options never cease).
Citing the juicy endeavor as his raison detre, Helikson alludes to Mark Twains inspired quote: The two most important days in your life are the day you are born and the day you find out why. For Helikson, its bringing health to the masses, and exposing its innate link to happiness.
Rolling out in late August, the herbaceous-having company trike gives you the opp to drink your veggies in a convenient (and green, literally) fashion those juices youll find yourself jonesin for are sold in glass jars at the intersection of Fayetteville and Hargett streets, or via downtown delivery (order online at happyandhale.com).
Ripe with options, Happy & Hale offers a range of delish juices with a myriad of veggies my personal fave is Beet It (a $7, 16-ounce blend of beet, carrot, dinosaur kale, watercress, cucumber, celery, fuji apple, lemon, young ginger root) and salads (delivery only) to boot. So you can eat your veggies too. Try The Big Salad, an $8, um, big salad, of spinach, mesculin, roasted sweet potato, caramelized onion, bacon, blue cheese and avocado, accompanied with a savory chia seed balsamic vinaigrette that will leave you not-so-fat and super happy.
Getting to the root of it, though, Happy & Hale intends to spread the sentiment beyond just one meal you put in your mouth. Its not just a product. Its not just a brand. Its a lifestyle. The MO? To spread the health from that humble trike (or the red HappyMobile aka the eat your veggies red electric golf cart that delivers the goods downtown) to all facets of your life, via education, events, community partnerships and an eventual 200 brick-and-mortars, starting with a storefront in downtown Raleigh.
Until then, Helikson gives us the skinny on eating (and drinking) your veggies, happiness, hale and all to come.
So let's talk hale. And happiness. Ergo your lifestyle brand Happy & Hale. What's the MO?
In one word: Inspiration. We want to inspire people to make better decisions and live their full potentials daily, in turn inspiring people around them to do the same.
Health and happiness go hand in hand. Choosing a primarily plant-based diet will cause amazing improvements in your health and overall feelings of well-being. Getting healthy, or staying healthy, should not be a daunting task. Our goal with Happy & Hale is to provide accessible and delicious fuel for people to have the energy to be the best versions of themselves. Who knows, maybe even one day helping to redefine the term fast-food.
Your Happy & Hale inspiration hails from your Hulu view of docu "Fat, Sick & Nearly Dead" two years ago. How so?
Fat, Sick & Nearly Dead is an inspiring film that chronicles a man named Joe Cross mission to regain his health. Weighing 310 pounds and suffering from an autoimmune disease that doctors were unable to cure, he turned to the bodys ability to heal itself. Drinking only fresh fruit and vegetable juices for 60 days, he successfully loses the excess weight, gets off all prescription drugs and transforms his life.
For me, personally, this film became a true testament to what the human body is capable of. More people need to believe that they have the power to take control of their health and well-being. My mission is to live by that motto and empower as many people as I can to do the same. From that passion, eventually Happy & Hale was born to spread the benefits of juicing and eating well.
Juice. Why should we?
There are so many reasons! Fruits and vegetables are chock-full of enzymes, live vitamins and minerals ... all the things your body needs to operate at its optimal state. Considering the fact that the average American is eating less than a fifth of the recommended servings of fruits and vegetables a day, if grabbing a juice can help make up the shortfall, juices have a vital role to play.
Juicing is also a great way to incorporate a wide variety of delicious fruits and veggies into your diet, rather than sticking to the same boring salads every day. The most common feedback we get from our consumers is how impressed or surprised they are with how delicious a bottle full of vegetables really is!
So beyond delivering veggies (literally) to the community with a handful of healthy options, how else does Happy & Hale serve as a lifestyle brand?
As Happy & Hale grows, we definitely aim to have a wider footprint promoting health and wellness in our communities. Eating well and taking care of your body has a profound effect on productivity in almost every area of life. Connecting the dots between healthy eating and things like entertainment or exercise is where the 'Happy' comes in. If we can branch out with creative partnerships that encourage healthy choices beyond food, it's a gratifying bonus. We've done fun things like hosting Instagram contests for road bike giveaways and co-sponsoring community yoga classes it's a component of our socially responsible business model with lots of creative opportunities!
The veggie trike is cool, no doubt. But brick-and-mortar in your future? Give us a sneak peek.
The goal has always been to share the benefits of healthy living with as many people as possible. Opening a storefront is the next step in that journey and our first venture will surely be in downtown Raleigh.
We're in the development process for this next stage of Happy & Hale and are grateful for all that we're learning through our current delivery model.
I'm thirsty. I know they're all good, but which of your juices am I ordering?
They're honestly all amazing; it depends what you're in the mood for or what nutrients your body is currently craving. Kale Crusader is extremely popular; I think people are genuinely surprised at just how delicious green juice can be. Our newest addition, So Long Sweet Summer is also a crowd-pleaser; it's the perfect time of the year for this hearty sweet potato, carrot, orange and apple juice with a kick of red pepper.
There are a handful of juiceries on the local market (Cold off the Press, Raleigh Raw, Humdinger Juice). What makes Happy & Hale stand out from the crowd? And, really, what do you think this says about our healthy pursuits as a community?
We are stoked that juicing has taken off and excited to be a part of this amazing movement! The fact that there are so many new juice companies in Raleigh is extremely encouraging. It shows that the demand for healthy food alternatives exists, and that the people of Raleigh are making an effort to feed their bodies the right way.
Happy & Hale is all about better living. We hope to nourish people's daily lives by providing healthy and delicious juice and salads, in a convenient and accessible way. We're committed to social responsibility and minimizing our carbon footprint, which is why we've also committed to using glass bottles for our juice. We see the big picture and it doesn't end at juice. Living a Happy & Hale life extends to doing all you can to make your life and the lives of the people around you better.
We are extremely blessed to have the opportunity to convert even more healthy living enthusiasts.